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Always a symbol for a young and sexy lifestyle, GUESS’s denim department at Macy’s Herald Square was long overdue for an overhaul. GUESS partnered with Monster Media to step out of the static retail space and differentiate itself with dynamic digital technology at Macy’s #1 flagship location. To attract the ever tech savvy shopper, we activated a two tiered digital takeover. Custom interactive kiosks were integrated into the retail space to entice shoppers to browse through available GUESS