A new line of denim, Levis Revel, introduces a liquid shaping technology engineered to provide confidence for women. Subtextual gesture emanates our state of mind therefore, the campaign emphasized body language and expressive postures that a pair of Revel jeans delivers.
Creative Director: Vivian Yong
Art Director: Kendra Wan
Copy Writer: Joey Chung
Digital team: Francis Lam, Ashely Cheung, Ray Cheung, Karkin Leung
Designer: Timothy Cheng, Juni Hsu
TVC production: Stink Shanghai